Apple Gets Aggressive With Apple TV+ Pricing
It was becoming increasingly clear that $10 per month wasn't going to cut it for Apple TV+, and Apple (NASDAQ: AAPL) has apparently come to that same realization. The Cupertino tech giant is entering a crowded market for over-the-top (OTT) video streaming services, and investors are already excited for Disney (NYSE: DIS) to launch Disney+. At $7 per month, that service's value proposition looks incredibly strong, and a promotional offer that brought that price down to under $4 per month crashed Disney's site last month.
Apple has decided to undercut Disney+'s base pricing, launching Apple TV+ in November at just $5 per month.
Image source: Apple.
Source Fool.com
