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Analysts Aren't Worried About the Facebook Ad Boycott


The social media ad boycott continues to gain momentum, with more major companies including coffee giant Starbucks and alcoholic beverage specialist Diageo joining the boycott over the weekend. Other prominent brands that have paused advertising on social media include Coca-Cola, Levi Strauss, Unilever, and Verizon, among others. The movement is a protest against hate speech, which frequently thrives on social media platforms that struggle to reconcile free speech with policies against harassment or abuse.

While Facebook (NASDAQ: FB) shares have dipped in recent days, analysts aren't too worried about the company's long-term prospects.

Posters at Facebook offices that show the company's philosophy. Image source: Facebook.

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Source Fool.com

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