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One of the biggest stories this year has been the death of third-party cookies.
The digital tracking devices that follow you around the internet collecting your data to help advertisers target you will soon cease to exist. Google announced back in March that Chrome, the world's most popular web browser, would remove support for these cookies. The company, which had originally aimed to do this by 2022, now sees the move happening in 2023. In a blog post explaining the decision, Google cited surveys showing a clear majority of internet users prefer not to be tracked.
Apple also launched its own app-tracking transparency initiative this year, making it more difficult for advertisers to track users on iOS. Overall, the moves represent a sea change in how the internet and the $336 billion digital advertising industry behind it will work.
Source Fool.com
