Amazon's Smile: Gone After 10 Years
E-commerce giant Amazon (NASDAQ: AMZN) is diving deeper into its cost-cutting spree. On Wednesday, the company decided to pull the plug on Amazon Smile, the charitable donation program it started in 2013. The last contributions will wind their way through the Smile system on Feb. 20, and then it's time to play the end credits.
Some charities will miss the contributions that come with every Amazon purchase made through the smile.amazon.com site. Others will probably shrug and move on, barely missing the trickle of revenue generated from 0.5% of each qualifying purchase. Will this move make a significant difference for Amazon and its investors?
First of all, it takes an extra step to send your Amazon orders through the Smile funnel. Predictably, most people don't bother to do this.
Source Fool.com
