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Amazon's Second Prime Day: Genius Move or Worrisome Indicator?

TheMotleyFool

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Amazon's Second Prime Day: Genius Move or Worrisome Indicator?: https://g.foolcdn.com/editorial/images/702546/surprise-shock-happy-getty-copy.jpeg

It's going to be Christmas in October for consumers after Amazon (NASDAQ: AMZN) announced it would be holding a second Prime Day event this year. Dubbed the Prime Early Access Sale, the e-commerce extravaganza will be held on Oct. 11 and Oct. 12.

The event is ostensibly intended to fire up consumers who are reeling from inflation ahead of the holidays -- and also blunt the impact of similar sales events being held by Target (NYSE: TGT) and Walmart (NYSE: WMT). However, there are reasons to be concerned that Amazon could dull the luster of its main summer sale by holding too many similar doorbuster sales. It could also mask the slowdown its e-commerce operations are experiencing.

Source Fool.com

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