Amazon's Getting Aggressive This Holiday Season
The calendar just ticked over to November, which means it's officially holiday shopping season. Amazon (NASDAQ: AMZN) -- already taking the lion's share of online retail sales -- is pushing to set new sales records even as brick-and-mortar competitors, including Walmart (NYSE: WMT) and Target (NYSE: TGT), have quickly grown their digital sales channels.
Both competitors now offer same-day delivery subscriptions -- Delivery Unlimited and Shipt, respectively -- that rival Prime Now benefits through Amazon. Target has been quick to expand its same-day fulfillment options, which now account for more than a third of its online orders. Walmart's success in online grocery has been the driving force behind its strong digital sales growth.
Amazon has taken steps over the last few months in an effort to fight back and continue growing its market share. This holiday season, it's getting extremely aggressive in its effort to win sales from its brick-and-mortar competitors.
Source Fool.com
