Amazon's Expanding Fire TV to Take on Roku
Amazon (NASDAQ: AMZN) already holds a small but widening lead over Roku (NASDAQ: ROKU) in the connected TV platform race. Amazon says it has over 37 million active Fire TV accounts compared to Roku's 30.5 million.
But Amazon isn't resting on its laurels. Its lead is due in large part to its broader global availability compared to Roku -- Roku is still more popular than Fire TV in the United States. So the e-commerce titan is introducing several new Fire TV products, including Fire TV Edition smart TVs, and it's also reportedly planning an expansion into several new European markets. The moves should help Amazon stay a step ahead of its much smaller rival, which owns the most popular smart TV platform in the U.S. and has international expansion plans of its own.
Image source: Amazon.
Source Fool.com
