Amazon's Ad Business Could Double by 2023
Amazon's (NASDAQ: AMZN) advertising business surged in 2020 as it benefited from more shoppers buying online instead of in stores. Other revenue, which primarily consists of its ad business, increased more than 50% to $21.4 billion last year.
But growth isn't slowing down. Amazon grew its other revenue segment a whopping 77% year over year in the first quarter of 2021. The analysts at eMarketer expect the company's worldwide ad revenue to more than double from its 2020 levels by 2023.
Here's how Amazon gets there.
Source Fool.com
