Amazon and Walmart Are Capitalizing on This Incremental Revenue Stream
Amazon (NASDAQ: AMZN) and Walmart (NYSE: WMT) are retail powerhouses that generate hundreds of billions in consumer sales every year. More recently, the two have begun capitalizing on an incremental revenue source that has the potential to boost overall profit margins.
Given that marketers spent approximately $763 billion trying to influence purchasing decisions in 2021, the efforts of these two retail giants to expand their advertising sales efforts and make ad revenue a bigger part of overall operations make some sense.
Indeed, in its most recent quarter (ended March 31), Amazon reported $7.9 billion in advertising revenue. That was 25% higher than in the same quarter in the prior year. Over the previous four quarters, Amazon reported over $30 billion in ad revenue.
Source Fool.com
