Amazon Tests Yet Another Brick-and-Mortar Format
For a digital retailer, Amazon.com (NASDAQ: AMZN) has a lot of different brick-and-mortar formats in some stage of development. The company is adding Amazon Pop Up to a lineup that includes bookstores, the Go convenience and grocery stores, Amazon 4-star, and, of course, the established Whole Foods chain.
The Pop Up model is low-tech compared to Go, which lets customers check out without visiting a cashier. These new stores are fairly basic and have cashiers because, in this case, it's all about the merchandise.
Amazon is using its Pop Up locations to show off its bedding line. Image source: Amazon.
Source Fool.com
