Advertisers Lose Millions of Dollars to Roku-Related Ad Fraud
Chipotle Mexican Grill, Procter & Gamble, and Uber Technologies were all victims of an advertising fraud scheme that was perpetrated through apps associated with the Roku (NASDAQ: ROKU) platform, which cost them millions of dollars collectively.
It wasn't Roku working the fraud; rather, it was operated through an outfit called Monarch Ads where advertisers were led to believe they were buying video ads on Roku connected TV (CTV) devices. The ads actually showed up on screensaver apps or passive viewing apps, such as content played for pets left home alone.
Monarch, which is a subsidiary of Barons Media, says it is investigating the occurrence and has suspended operations at its affiliate Aragon Creek, an app developer that was one of the vehicles through which the alleged scam occurred.
Source Fool.com
