Activision Blizzard's Advertising Business Is Gaining Momentum
One of the things management at Activision Blizzard (NASDAQ: ATVI) has touted about its ability to grow revenue is its massive user base. More than 300 million people play its games every month, and players have consistently spent about 50 minutes per day in its games over the last few years. This is, potentially, a very lucrative asset, because the company has direct control over every aspect of its intellectual property, which allows Activision Blizzard to pursue whatever means it can to monetize its gaming audience.
We've seen the company push into esports and consumer products to develop additional revenue streams besides game sales. But this year, in-game advertising has started to emerge as a real growth driver. It's expected to generate $100 million in net bookings (or non-GAAP revenue) by the end of 2019, and it's growing fast.
Activision's King division currently has dozens of job openings in advertising, which illustrates the investment the company is making in this initiative. Here's what you need to know.
Source Fool.com
