A Foolish Take: Gen Z Diners Love Chick-fil-A
Earlier this year, a Morning Consult survey found that Gen Z adults (between the ages of 18 to 21) ranked Chick-fil-A as their favorite restaurant brand. Piper Jaffray's latest "Taking Stock with Teens" survey, which polled 9,500 teenagers with an average age of 15.8, also ranked Chick-fil-A as the top restaurant for that cohort.
Data source: Piper Jaffray. Chart by author.
Those results are alarming for bigger fast-food chains like McDonald's (NYSE: MCD) and Starbucks (NASDAQ: SBUX). Chick-fil-A already ranked third behind those two leaders in Nation's Restaurant News' annual list of the country's largest fast-food chains. Chick-fil-A's sales rose 17% to $10.5 billion in 2018, while Starbucks and McDonald's generated $20.5 billion and $38.5 billion, respectively, in domestic sales.
Source Fool.com
