A Closer Look at Bilibili's Partnerships With Tencent Music and Alibaba
Bilibili's (NASDAQ: BILI) stock rallied about 70% over the past 12 months as the Chinese digital media company bucked the country's economic slowdown and churned out robust revenue growth. Bilibili weathered the macro headwinds because its ACG (anime, comics, and gaming) content mainly appealed to China's younger Gen Z users, who were born between 1990 and 2009.
Gen Z users, who account for over 80% of Bilibili's audience, are generally more willing to pay for its mobile games, live video streams, the tie-in products sold on its e-commerce platform. That's why its monthly active users (MAUs) grew 38% annually to 127.9 million last quarter, its total number of monthly paying users more than doubled to 7.9 million, and its revenue per MAU rose 25% to 14.5 yuan ($2.09).
Image source: Bilibili.
Source Fool.com
