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AT&T's Streaming Offerings Are a Mess

TheMotleyFool 
0 0 25.08.19
AT&T's Streaming Offerings Are a Mess
 

AT&T (NYSE: T) recently rebranded its struggling live-TV streaming service, DIRECTV NOW, as AT&T TV NOW. The move brought the service more closely into the AT&T branding fold, but also created a jumble of live-TV streaming brands for the company. The confused branding reflects the reality that AT&T's assortment of streaming services is disorganized and inefficient.

Image source: Getty Images.

AT&T TV NOW is not AT&T's only live-TV streaming service. It's also not the only live-TV streaming service that has a name that begins with "AT&T" and includes "TV." It joins AT&T WatchTV and AT&T TV. NOW and TV both use the same app -- which, incredibly, is also called AT&T TV.

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Source Fool.com

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