5 Things Philip Morris Management Wants You to Know
Philip Morris International (NYSE: PM) is a key player in the global tobacco industry, and it is driving a revolution away from traditional cigarettes toward alternatives that it hopes will be equally satisfying to customers while addressing some of the health concerns that regulators and consumer advocates have had for years. Following the company's most recent earnings report, Philip Morris CFO Jacek Olczak made comments about the results. By looking at them, you can get a better sense of what Philip Morris sees as its long-term strategy.
To date, we have launched iQOS in key cities in 31 markets, and more than 3.7 million adult consumers have already stopped smoking and switched to iQOS.
Philip Morris is betting its future on reduced-risk products like the iQOS heated tobacco system, and so far, that bet appears to be paying off. After facing supply constraints, the tobacco giant is finally supplying the island nation of Japan with all of the HeatSticks it needs. The impact has been impressive, with HeatSticks' market share having more than tripled to 11.9%. HeatSticks is now Philip Morris' largest brand in Japan, and it makes up about a third of the company's overall market share there. Korea has seen market share hit 2.5% for iQOS-compatible tobacco sales despite more limited distribution, and although figures are more modest in European markets, the future for iQOS looks bright around the world as Philip Morris bulks up its capacity.
Source: Fool.com
Philip Morris International Stock
With 6 Buy predictions and only 1 Sell predictions the community sentiment for the stock is positive.
As a result the target price of 107 € shows a slightly positive potential of 16.15% compared to the current price of 92.12 € for Philip Morris International.
