4 Reasons Alphabet Will Survive Chrome's New Privacy Bent
Truth be told, advertisers have been expecting it for a while. On Tuesday, they got it. Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG), parent to the ubiquitous search engine Google, confirmed it would stop supporting advertisers' use of third-party cookies unwittingly created by users of its Chrome web browser. In other words, advertisers won't be able to see all the websites you've visited before, nor know about any links you've clicked using Chrome.
Privacy hounds cheered the decision as a victory, while some Alphabet shareholders worried the change could bite into Google's bread and butter business. Chrome is the browser of choice on about two-thirds of the world's conventional computers, and the preferred means of connecting to the web with more than 60% of the world's mobile devices. If Google's core product -- highly detailed data about an individual's internet history -- no longer exists, the company suddenly faces an uphill battle.
Current and prospective Alphabet shareholders, however, need not worry. There's still a handful of reasons the internet giant will continue to grow its top and bottom line.
Source Fool.com
