3 Ways Target Is Outflanking Amazon
One of the defining elements in the battle for the hearts and minds of consumers is playing out in the struggle between e-commerce and brick-and-mortar retail. Amazon.com (NASDAQ: AMZN) has been the standard-bearer for the shift to online purchasing, but several established physical retailers have emerged from the pack by seamlessly blending digital efforts with their existing store base.
Target (NYSE: TGT) is one such merchant, and recent results illustrate what a successful transition looks like. The company reported third-quarter results that easily eclipsed expectations, sending its stock soaring to near all-time highs. Target generated revenue of $18.7 billion, up 4.7% year over year, accelerating from 4.6% growth last year, while earnings per share of $1.40 climbed 18%. Investors cheered by driving the stock up more than 13% as of this writing.
The company's efforts reflect a stunning blueprint for how physical retailers can thrive in the digital age. Let's look at three ways that Target has outflanked Amazon to generate its impressive results.
Source Fool.com
