3 Reasons Shopify Should Buy Affirm
The "buy now, pay later" (BNPL) craze hit fever pitch this week with payments giant Square (NYSE: SQ) making a $29 billion play for the global leader in the space, Afterpay. The company's innovative twist on microlending is incredibly popular with young shoppers, making it prime real estate for companies that want to capture a slice of the future.
The deal shines a light on other potential opportunities in the industry. E-commerce giant Shopify (NYSE: SHOP) has been working with BNPL provider Affirm Holdings (NASDAQ: AFRM) for the last year, and it owns 7.6% of the company's stock. They recently took their partnership to the next level after Shopify integrated Affirm's technology into its online merchant checkout process, allowing customers to directly finance their purchases.
Let's consider three reasons for Shopify to take Affirm fully under its wing.
Source Fool.com
