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3 Reasons Disney Will Never Buy Activision Blizzard


Disney (NYSE: DIS) has become an unstoppable media juggernaut over the past 13 years with its acquisitions of Pixar, Marvel, Lucasfilm, and Fox's media assets. The House of Mouse was already massive, but those takeovers gave it plenty of room to grow in the decades ahead.

But should Disney expand that empire into the video game market by buying Activision Blizzard (NASDAQ: ATVI)? That's what Gerber Kawasaki's Nick Licouris, whose firm owns a $22 million stake in Disney and a $4.3 million stake in Activision, recently recommended to Bloomberg.

Licouris claimed that Disney could integrate Activision's esports business into its media networks, and that it could launch more first-party games for its massive portfolio of franchises. That sounds logical. But I think it could never happen for three simple reasons.

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