1 Reason 2020 Will Be a Big Year for Google and Facebook
Facebook (NASDAQ: FB) and Google, the Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary, are the kings of digital advertising. The two combined control over 50% of digital ad spending in the United States, and they're holding tight to that market share despite strong competition.
Revenue growth for the two tech giants could remain strong in 2020 thanks to an influx of political advertising spending. While the topic has been extremely controversial, there's a consensus that digital political advertising will see considerable growth compared to 2018 and 2016.
Both Google and Facebook are poised to capitalize thanks to their extremely broad user bases across Google, YouTube, Facebook, and Instagram. Meanwhile, some smaller competitors have said they won't allow political advertising at all.
Source Fool.com
