1 Prediction for KO in 2026
Coca-Cola (NYSE: KO) got a recent boost from soccer star Lionel Messi, who told the world he likes to mix his wine with Sprite. This viral video caused Coca-Cola's stock to soar, and the estimated impact from the interview was nearly $13 billion in additional market value.
Then on Jan. 14, Coca-Cola announced the creation of a chief digital officer. The position will be filled by Sedef Salingan Sahin, who has been with the company since 2003. Last month, Coca-Cola also declared that current COO Henrique Braun will take the helm as CEO at the end of March. These executive leadership changes are part of a wider effort by the 135-year-old company to implement a digital transformation strategy.
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Source Fool.com
