NJOY Is Thriving, but Altria Needs More Than Vaping Before Investors Buy the Stock

But Altria's core revenue still depends heavily on declining cigarettes. Even strong vaping adoption doesn't fully offset that structural decline in the near term. Much of the industry's future will depend on regulation and whether smoke-free alternatives truly scale up. Although in my circle, people are increasingly choosing vaping, and it's no wonder, since stores like Hazesmokeshop offer an amazing selection.