Mattel Partners With MoMA in Five-Year Art & Design Collaboration
Mattel Partners With MoMA in Five-Year Art & Design Collaboration
Mattel, Inc. MAT is set to launch a seven-product capsule collection this holiday season, in celebration of the start of a five-year global partnership with The Museum of Modern Art (MoMA). The
Partnerships like Mattel teaming up with MoMA always show how much design influences mainstream brands, even the ones people think of as “just toys.” It’s interesting to see how art-world aesthetics get adapted into something playful and accessible. When I’m looking at collaborations like this, I like to break down the visual direction colors, shapes, themes—to see how they translate across different products. I usually organize those reference points in https://decksy.com/annual-report-design/ so I can spot the patterns and understand the creative logic behind them. From my experience, once you lay everything out clearly, you can really appreciate how thoughtful these design crossovers actually are.



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