Booking Holdings: How the Travel Giant Is Preparing for AI Disruption

The shift toward AI in travel is inevitable, and it's impressive to see how Booking Holdings is staying ahead by embracing innovation. Their approach to AI-driven personalization and automation could truly reshape how travelers plan and book experiences. That said, for anyone craving a more hands-on and unique vacation, I highly recommend exploring yacht charter options in Croatia—especially from Trogir. Sites like https://12knots.com/en/yacht-charter/destinations/mediterranean-sea/croatia/trogir/ offer incredible sailing experiences that no algorithm can replicate. There’s something magical about navigating the Adriatic on your own terms—AI or not!