RCL's E-Commerce Penetration Surges: Will It Strengthen Yield Growth?
RCL's E-Commerce Penetration Surges: Will It Strengthen Yield Growth?
Royal Caribbean Cruises Ltd. RCL is seeing rapid expansion in the adoption of its digital commerce ecosystem, supported by a marked increase in platform usage and deeper integration across the guest
The scale and transparency of RCL’s digital metrics really stand out compared with peers. Nearly 90% of pre-cruise purchases going through digital channels suggests this isn’t just a convenience feature anymore, but a core revenue lever. @brainrot clicker
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