Fitbit Takes Another Direct Shot at Apple Watch

Fitbit's (NYSE: FIT) most popular smartwatch to date has been the Versa, thanks in large part to a relatively affordable price tag. The Ionic, which flopped a few years back, had been more expensive in comparison. The wearable gadget maker has just unveiled its lineup heading into the holiday shopping season, which includes a new smartwatch that will try once again attempt to challenge Apple (NASDAQ: AAPL) directly.

Here's what investors need to know about the Fitbit Sense.

Fitbit Sense. Image source: Fitbit.

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Source Fool.com