3 Reasons Why I Bought Celsius Stock
After weeks of pondering the decision, I finally made a move into Celsius Holdings (NASDAQ: CELH). Shares of the energy drink maker made massive gains under the leadership of CEO John Fieldly, highlighting his abilities to develop a following in the fitness community and score a lucrative distribution agreement with multinational behemoth .
Nonetheless, the beverage stock has pulled back significantly this year. It is in this environment that I bought Celsius shares, and three reasons explain why.
As mentioned, part of Celsius's competitive advantage came from its rising popularity among fitness enthusiasts. Unlike competitors, such as Red Bull and Monster, Celsius emphasizes natural ingredients such as green tea extract and ginger root. It also derives its caffeine source from guarana seeds, which have more than twice the caffeine of coffee beans. This approach has made it the third-most-popular energy drink in the U.S.
Source Fool.com
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