Why This 2018 Apple iPhone Rumor Makes Perfect Sense

Ahead of the launch of Apple's (NASDAQ: AAPL) iPhone X, there was some expectation that the iPhone maker would introduce a version of its iPhone X with 512GB of storage.

This rumor wasn't too hard to believe -- larger storage configurations have always been a way for Apple to get customers to buy higher-priced iPhones, boosting Apple's revenue and profits. Moreover, as smartphone cameras have evolved to take sharper pictures and images, image sizes have gotten larger, driving the need for more storage space.

However, this year, Apple didn't launch any iPhone models with 512GB of storage. Its new iPhone 8, iPhone 8 Plus, and iPhone X all came in 64GB or 256GB storage configurations.

Source: Fool.com