The Coca-Cola Company (NYSE: KO) gets no shortage of attention from investors. It's been publicly traded for more than 100 years and has created many millionaires along the way. Moreover, it counts famed investor Warren Buffett among its fans, which goes a long way in boosting investor sentiment.

However, I'd buy shares of (NASDAQ: PEP) today if I were forced to choose between it and Coca-Cola. Don't get me wrong: I often drink Coke products and have loved the iconic branding since I was young.

But Pepsi has something that Coke doesn't and it makes all the difference for me when thinking about these two companies as an investor, not a consumer.

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Source Fool.com