Supermarkets May Have a Millennial Problem

The idea of getting into a car and heading to a supermarket seems a bit outdated. It's habit for anyone over 30, but for some younger folks, it may seem as odd as renting a videotape or setting up an answering machine.

In the age of meal-preparation kits being delivered to your door, same-day delivery via Instacart, and an increase in restaurants offering delivery, supermarkets risk becoming as outdated as the evening news. That may be something the industry can avoid, but currently Millennials rate supermarkets lower than Baby Boomers and Generation X across all categories in the Retail Feedback Group's (RFG), 2017 U.S. Supermarket Experience Study.

Younger people are less likely to have a positive view of supermarkets. Image source: Getty Images.

Source: Fool.com