Shares of digital advertising platform The Trade Desk (NASDAQ: TTD) have once again soared higher on investor optimism. The last five years have been epic, delivering longtime shareholders a more than 300% return. But since the aftermath of the pandemic, The Trade Desk stock has been stuck in volatile but mostly sideways price action.

Blame a sky-high valuation for this performance the last few years. However, if recent history is any guide, just a bit of patience could be rewarded.

The Trade Desk's revenue grew 23% year over year in 2023, building on its massive outperformance of the digital ads marketplace overall. As I wrote about a few times last year, The Trade Desk's demand-side platform (or DSP, which works with marketers and the brands they represent) has some key factors working in its favor -- especially versus the sell-side platforms (or SSP, which work with publishers that sell ad inventory) like Pubmatic and .

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Source Fool.com