Here's Why the Worst Is Yet to Come for Verizon

Verizon (NYSE: VZ) has an identity problem.

The company, which built its brand on having the best wireless network, no longer has a clear claim to that. It still tops one of the two widely accepted industry reports on network quality, but it has fallen behind T-Mobile (NASDAQ: TMUS) on the second one.

Without being able to claim clear network superiority, Verizon loses its justification for charging higher prices. That could become a problem for the company as customer perception catches up to reality and consumers realize that what was once a clear edge for the brand no longer is.

Source: Fool.com