Here's Where Things Went Wrong For Coca-Cola in 2017

Here's Where Things Went Wrong For Coca-Cola in 2017

Coca-Cola (NYSE: KO), one of Warren Buffett's favorite stocks, is widely considered a safe income play for long-term investors. However, Coca-Cola's 9% gain over the past year underperformed both its rival PepsiCo (NYSE: PEP) and the S&P 500, which respectively rose 11% and 18%. Let's take a look back at what went wrong at Coca-Cola this year.

Coca-Cola's sales growth is only positive on an organic basis, which excludes the impact of foreign exchange rates, acquisitions, divestments, refranchising efforts, and other charges. But on a reported basis, Coca-Cola's revenue has fallen annually for ten straight quarters.

Image source: Coca-Cola.

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Source: Fool.com