Better Buy: The Coca-Cola Co. vs. British American Tobacco PLC (ADR)
They may not be good for your body, but soda and cigarettes can be great for your portfolio. By manufacturing addictive products for cheap and putting the full throttle of marketing behind building a brand, these companies can mint money for shareholders.
Today, we'll compare two leaders in this field: Coca-Cola (NYSE: KO) and British American Tobacco (NYSE: BTI). It's impossible to say with 100% certainty which will be the better investment over the next five years. But by evaluating each on three different criteria, we can get a better idea of the forces at play. Here's how they stack up.
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Source: Fool.com