(NASDAQ: ETSY) operates an online marketplace for handmade and customizable goods. Sales are down and profits have shrunk. But the company's stock is a buy right now nevertheless.

Long-term Etsy shareholders might grimace at that last statement. Those who bought shares two-and-a-half years ago at their all-time high are down about 78% on their investment -- a poor outcome.

I can't predict when an Etsy investment will pay off. But I believe it will pay off because this great business model produces lots of cash -- cash that management can return to shareholders. And the odds of this scenario playing out favorably for investors appear greater with time.

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Source Fool.com