The stock market rally has made it harder for investors to find attractive deals these days. With the S 500 setting fresh records, many stocks are trading near -- if not at -- their all-time highs.

Yet there are always areas of the market that have fallen out of favor. Currently, investors are moving away from consumer staples giants like (NASDAQ: PEP) due to their relatively weak short-term growth prospects. The beverage and snack food giant is facing some demand challenges, to be sure. But that's no reason to abandon this successful business. So let's look at why you might want to buy Pepsi's shareholder-friendly stock while it's trading close to its 52-week low.

The stock's poor performance lately can be pinned entirely on Pepsi's slowing growth rate. Organic sales rose a healthy 10% in 2023 on top of big gains a year earlier, but things started to change for the worse in Q4. Growth decelerated to 4.5% from 9% in the prior quarter and management sees the slowdown continuing at least through fiscal 2024.

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Source Fool.com