Why Booking Holdings Stock Sailed 34% Higher During the First Half of the Year
Shares of online travel agent Booking Holdings (NASDAQ: BKNG) rallied 34% over the course of the first six months of 2023, according to numbers from S&P Global Market Intelligence. The big gain reflects a post-pandemic recovery in demand for leisure travel.
Most investors knew it would happen sooner or later. By and large, though, most investors didn't expect leisure travel demand to bounce back as well as it has this soon.
The latest layer of evidence to this end surfaced earlier this month. Using numbers supplied by the U.S. Transportation Security Administration, Barron's reports that Friday, June 30 was the nation's busiest-ever day for domestic air travel, with nearly 2.9 million people boarding a plane somewhere in the United States.
Source Fool.com