Investing behind broad secular changes can be a powerful strategy to achieving outstanding stock returns. And this is generally not a difficult thing to do, as investors can put on their consumer hats, using their own real-life perspectives, to see how the world is shifting around them. There's always an investing angle. 

Without a doubt, the rise of e-commerce has been one of the most noticeable changes over the past decade. The popularity of the internet, smartphones, digital payments, and expanded logistics networks have certainly helped propel this movement as well. 

A lot of businesses have exposure to online shopping. This means that investors don't necessarily have to pick a specific winner in the e-commerce space. They can simply own a basket of various stocks to gain the benefits. 

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Source Fool.com