Will Quibi Hurt Netflix, Roku, and Disney?

There's a new streaming service launching on Monday with an odd name and an equally peculiar business model, but it's hard to dismiss Quibi. Quibi -- short for "quick bites" -- is a premium service for short-form content. It has big executives and even bigger stars, but this platform is gunning for the smallest of your screens.

Quibi is a mobile-first platform, and it's only currently available for iOS and Android devices. The content is optimized so it formats correctly whether your smartphone or tablet is held in portrait or landscape mode. It's available as a 90-day free trial for anyone signing up this month, but after that, we're talking about a premium offering starting at $4.99 a month. The ad-free version will set you back $7.99 a month.

Quibi is run by former Disney (NYSE: DIS) executives Jeffrey Katzenberg and Meg Whitman, and investors in Netflix (NASDAQ: NFLX), Roku (NASDAQ: ROKU), and Disney+ parent Disney need to pay attention to what the new platform means for their positions.

Source Fool.com