Shares of outdoor lifestyle brand Yeti (NYSE: YETI) rose 7% this week as of 1 p.m. E.T. Thursday, according to data provided by S&P Global Market Intelligence.

The main impetus for this increase stems from a analyst raising their price target on the company from $36 to $44, implying roughly 16% upside.

However, the company's share price also appears to be rising due to an unexpected use case for one of Yeti's products.

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Source Fool.com