Why Would Amazon Get Into Messaging?

There's a tendency to give Amazon.com (NASDAQ: AMZN) the benefit of the doubt whenever it looks to enter any new market, because the company's track record of disruption across industries speaks for itself. For example, freshly public Blue Apron has already fallen victim to this perception, with the stock now down about 35% from its IPO price. Today, shares of the meal-kit deliverer are getting crushed on reports that Amazon has filed for a meal kit trademark.

But what about messaging?

Image source: Getty Images.

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Source: Fool.com