Why Walmart Wants a Piece of TikTok

There's a new bidder in the running to acquire TikTok's U.S. operations following an executive order by President Donald Trump to potentially ban the app in the United States. Trump plans to shut down the video-sharing app on Sept. 20 if the Chinese-owned (and allegedly Chinese government-influenced) tech company ByteDance hasn't sold the business. Walmart (NYSE: WMT) sees an opportunity. It's partnering with Microsoft (NASDAQ: MSFT) to make a bid for the app.

Walmart investors might balk at the idea, but here's why Walmart management sees a lot of potential in owning a stake in the social media company.

Image source: Walmart.

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Source Fool.com