Why Ulta Beauty, Inc. Stock Lost 12% in August

Shares of Ulta Beauty, Inc. (NASDAQ: ULTA) dipped last month after the beauty and salon chain failed to impress the market in its second-quarter earnings report. According to data from S&P Global Market Intelligence, the stock fell 12% in August.

Ulta actually delivered another strong quarter, but the results were not quite enough to keep up with investors' ever-increasing expectations. As the chart below shows, the stock slid for the first three weeks of the month and then dove on the earnings report, though it recovered some of those losses in the last few days of the month.

Source: Fool.com