Why Serving Plant-Based Burgers Could Get Restaurants Sued

Burger King was recently hit with a lawsuit by a customer who asserts that the chain is misleading people about its plant-based Impossible Whoppers. The faux-meat burgers, the suit says, are advertised as a meat-free option, but are actually contaminated with beef byproducts because they are cooked on the same grills as its regular burgers.

Because the Restaurant Brands International (NYSE: QSR) burger chain marketed the sandwich as "100% Whopper, 0% beef," but cooked those plant-based burgers in the juices of beef patties, Burger King engaged in "deceptive representations," the suit claims. The plaintiff is a vegan, and his suit seeking class action status seeks damages and a ruling requiring Burger King to disclose that the Impossible burgers are cooked on the same grill as other meats.

The restaurant does already tell people they can request the burgers be cooked off the grill, in a microwave.

Source Fool.com