Both users and investors have long seen Pinterest (NYSE: PINS) as the social media platform for inspiration. Pinning ideas has brought about creativity and increasingly led to sales through more effective monetization.

However, the rise of artificial intelligence (AI) could help make this creativity a more critical part of the work world. That could lead to more interest in Pinterest's platform -- and, by extension, its stock.

Admittedly, if one talks to management, it will probably classify Pinterest as an AI stock. AI plays a crucial role in understanding its users, and suggested pins often come from the company's machine learning models.

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Source Fool.com