Why Overstock.com Shares Are Up 15% Today

Shares of online retailer Overstock.com (NASDAQ: OSTK) jumped 15% today as of 3:50 p.m. EDT. The stock has been on a bit of a roller coaster ride just over the past few trading sessions, with increases as much as 20% and drops over 10%. 

Today, a Needham & Company analyst initiated coverage with a buy rating and a $96 price target, representing more than a 20% upside even after today's pop. 

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Source Fool.com