Why Nike's Express Lane Should Matter to Investors

Global athletic apparel giant, Nike (NYSE: NKE), is re-engineering its product design and delivery processes to make them faster. This new initiative is called "express lane", and it serves as a key component of Nike's consumer direct offense, a focused effort to deliver products via the direct-to-consumer channel in 12 cities around the world.

The express lane will improve on the traditional supply chain and offer significant benefits to both the company and its investors.

Nike's New York Soho district store. Image source: Nike.

Source: Fool.com