Why McDonald's Is the Best Buy in the Fast-Food Sector

If you're seeking exposure to the fast-food industry, you'll find no shortage of variety on the market. You could purchase a large, diversified company like Yum! Brands (owner of KFC, Taco Bell, and Pizza Hut) or pick a highly focused chain like Shake Shack.

Among business models, investment choices run the gamut from entirely company-owned Chipotle to Restaurant Brands, whose Burger King and Tim Hortons brands are almost exclusively operated by franchisees.

Each of these stocks, for different reasons, could make a good long-term investment. But the standout choice in the industry is clear. A McDonald's (NYSE: MCD) purchase today comes with a tantalizing mix of brand strength, improving finances, and market-thumping operating momentum.

Source: Fool.com