Why Integral Ad Science's Stock Crushed the Market on Friday
The stock of digital advertising analysis company Integral Ad Science (NASDAQ: IAS) enjoyed a double-digit jump on Friday. The shares rose a hearty 12%-plus following the release of second-quarter earnings after market close on Thursday. That was far more than good enough to beat the benchmark S&P 500 index, which ticked up 0.8% Friday.
Integral's revenue rose 16% year over year during the period to slightly north of $149 million. Much of this growth came from the company's optimization services, which drew nearly $68 million for a 16% rise.
Measurement revenue also advanced, although at a more modest 8%, to $57 million. Bringing up the rear was publisher revenue, enjoying a 36% increase to over $24 million.
Source Fool.com
